Word: ballyhooer
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...showmanship. To cure that defect the Exposition last week took a promising new managing director to succeed the dethroned Harris Connick (TIME, May 15). Smart, baldish New Director Dr. Charles Henry Strub, onetime ball player and chain dentist, present-day Santa Anita race-track operator, is all for brisker ballyhoo and livelier amusements. He may yet make Treasure Island a bigger attraction. Most notable of its present sights...
...Norman Hume Anthony got fired as editor of Judge nine years ago and spent several months biting his nails in Frank & Jack's speakeasy on Manhattan's West 45th Street before Publisher George T. Delacorte hired him to put out a bathroom burlesque of bathroom advertising called Ballyhoo. In four issues circulation went up to 1,000,000. Long after later issues and lesser imitators had made the idea as stale as a used towel, Messrs, Delacorte & Anthony continued to put out Ballyhoo. It shrank to digest size, became a quarterly. Finally, two months ago, it folded...
...addition to the mountain of ballyhoo released about G.B. S's movie debut would be worse than futile, but taking "Pygmalion" alone, and shaving off the fringe of grey whiskers, the finished product is a very engaging and witty comedy. It is too bad that the movie is presented to the public with such a blast of trumpets and publicity, for John Q. gets the impression that it is a picture of world-shaking implications. Certainly there is nothing super-colossal about "Pygmalion," and in that very fact lies its charm. There is plenty of Shavian paradoxical comment on Humanity...
...ballyhoo surrounding this year's Tiger tank edition is mindful of the good burghers of Hanover, but Dick Hough, Ned Parke, and A1 Van de Weghe are certainly food for thought. Call the Orange and Black favorites for Saturday, but make the Crimson dark horses of a very light hue for the meet...
...American Way (by George S. Kaufman & Moss Hart). After getting almost as much ballyhoo as a World's Fair, Kaufman & Hart's monster "spectacle" opened last week with a cast of 250. Against the animated background of an Ohio town, it tells the life-story of Martin and Irma Gunther (Fredric March and Florence Eldridge) from their arrival as immigrants, through joys and sorrows, poverty and wealth, until Martin is killed by a Nazi Bund while trying to prevent his grandson from joining...