Word: ballyhooer
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...first novel of a circus-loving staff member of The New Yorker, the circus goes to town in bigger & better literary spangles than ever. A three-ring romance presenting a tender love story, an engaging dog story and authentic circus life, Big Show shares with Dexter Fellows' ballyhoo the distinction of being frequently livelier than the circus itself...
Best-seller lists are generally compounded of publishers' ballyhoo and booksellers' hopes, do not include children's books or reprints. TIME'S list, arranged in order of nationwide sales, is based on actual sales figures for last month, supplied by leading U. S. bookstores: WITH MALICE TOWARD SOME-Margaret Halsey-Simon & Schuster...
...Archie Moulton Andrews, had been persuaded to let him display the Schick shaver along with his own Lektrolite cigaret lighter at the Chicago world's fair. After a disagreement over distributing rights, Promoter Andrews developed his own dry shaver, the Packard, and began to sell it with noisy ballyhoo. A typical advertisement pictured a small child from behind & below, with a caption: "JUST AN IDEA OF HOW SMOOTH YOUR FACE FEELS AFTER USING A PACKARD LEKTRO-SHAVER." Jacob Schick sued Archie Andrews for infringement of his patent, but he lost, and the number of competitors continued to increase...
Best-seller lists are generally compounded of publishers' ballyhoo and booksellers' hopes, do not include children's books or reprints. The following list, arranged in order of nationwide sales, differs in that it is based on actual sales figures for last month, supplied by leading U. S. bookstores...
...speeches. Wriggling under such naming of names, the N. E. A. delegates became even more uncomfortable (though some cheered) when Professor Goodwin Watson, of Columbia's Teachers College, praised the cooperative achievements of Soviet Russia and sneered at New York City's World's Fair as "ballyhoo for business, a coming to gigantic life of the advertisements in the expensive magazines...