Word: ballyhooer
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This indignant blast by Producer Walter Wanger last month; announcement that during the filming of Blockade mysterious strangers had been snooping about the set; and a report that when it was completed, a print was sent to General Franco's agents were all characteristic of the ballyhoo preceding the release of this picture. Consequently, when Blockade finally appeared last week, the cinema industry justifiably anticipated a polemic sensation that would jolt other producers' self-imposed silence on controversial subjects from totalitarian government to the relative merits of Scotch and bourbon whiskey...
...famed power rate "yardstick," as developed by Lilienthal, was false because from TVA's rate bases were omitted many costs which private utilities would have had to meet; the power loads built up to bring rates down were built haphazardly, wastefully, with expensive ballyhoo...
...this year's conventions the spirit of Hollywood enterprise was neatly summed up by firing tommy guns loaded with blanks. At other conventions, this year's plans for some 500 feature pictures, to cost some $150,000,000, were introduced with less noise, no less ballyhoo. By last week salesmen were visiting the nation's 16,558 exhibitors, talking up next season's shows. Under the block-booking blind-selling system of distribution to which the sprawling cinema industry is geared, they were all out to sell, in prescribed assortments, films not yet produced...
...magazines: Esquire, Ballyhoo, Film Fun, Peek, See, Sex Guide, Sheer Folly and 97 others; in Denver, Colo. The agency: a committee headed by Right Reverend Hugh L. McMenamin, rector of the Roman Catholic Cathedral. Reason: pictures and advertisements "suggestive of sex." Authority: Colorado law forbids distribution of obscene literature, provides for mandatory fines and jail sentences for violators. Fortnight ago. Mayor Benjamin F. Stapleton of Denver appointed the McMenamin committee, instructed his police to enforce any bans it might make. If magazine distributors object to police action, they can sue the police in court...
...wording was deplorable. President Conant seems aware that this is a democracy, but oblivious of the limitations inherent in a democracy. Until that golden Tomorrow, when "basic education is truly universal," the President will have to use words of two syllables or bear the consequences, for publicity, build-up, ballyhoo, and general "talking down" are essential to putting a point across to the general public...