Word: ballyhooer
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Coach Mann, disgruntled over the nationwide ballyhoo given Yale's invincibility, demanded a showdown. But Yale year after year had no open date on its schedule. This rebuff, although probably unintentional, precipitated one of the most publicized coaching feuds in collegiate history. Coach Kiphuth frankly disliked his aggressive Midwestern rival, saw no use for his mechanical rabbits and other training gadgets used to develop stamina and pace. Coach Mann looked with disdain on his Eastern rival who had taught himself to teach swimmers by watching others swim...
With less build-up and ballyhoo than attends the opening of a third-rate motion picture, there started at the beginning of the term a series of twelve lectures of vital interest to all who appreciate the personal and social blessings of good health. Organized by Dr. Charles F. McKhann, the free, public addresses held at the Medical School every Sunday afternoon have already benefitted hundreds of men and women who weekly pack the School's largest amphitheatre, and have enlightened thousands of others through the medium of the daily press...
...peach prices might drop to $15 per ton, substantially less than the cost of production. Growers appealed to the chains. Ted Braun and National Association of Food Chains' Vice President John A. Logan made careful but speedy preparations, and 34,000 chain stores staged a four-week peach ballyhoo. Sales jumped 171% over the same period for the year before, the carry over was cut to 1,929,000 cases; the growers got $30 per ton for their 1936 crop. This success was largely responsible for persuading the chains to make such campaigns permanent policy...
...Nothing Sacred" stars Carole Lombard in Ben Hecht's story of the girl who faked radium poisoning so that a New York tabloid would rescue her from Vermont and show her how America lives. If the picture is not as hilarious as advance ballyhoo led everyone to believe, it is because Frederic March takes his part as the obituary editor (and Mr. Hecht's means of de-bunking New York) altogether too seriously...
McNamee calls the attack vicious. Few with an objective viewpoint can call his running description less than vicious. It is a definite incitement to war. Preceded by a resounding ballyhoo of advance publicity the pictures seem definitely keyed to a war hawkian pitch. Few will deny the American people the right to see the pictures, but it is hardly too much to ask that the producers do not attempt to stir up a war fever in an effort to sell their pictures...