Word: ballyhooer
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...trend. Last week former Fawcett Publications Business Manager William Cotton did just that, put on newsstands mainly in the Midwest 200,000 copies of a 10? bimonthly, Peek-A Look at Life. In Peek Publisher Cotton, now eastern representative of Illinois' Kable Bros. Co., printers, does a picture Ballyhoo of LIFE in "Peek Along America's News Front." Sample caption: "Larry (Tarzan) Crabbe holds Betty Grable up on the Paramount lot so the cameraman can see what made Tarzan wild." Other features: "Peek-uliar Fishing," "Peek at a (Animal) Party," "Peeking at Pictures" which features a "distortograph...
...19th Century, Financier William Collins Whitney began to buy race horses with the open intention of winning more races than Speculator James R. Keene. He never succeeded. But in 1900, with the help of famed Jockey Tod Sloan who was imported from England for the occasion, a Whitney horse, Ballyhoo Bey, won the Futurity Stakes, richest race in the world for 2-year-olds. Next year Volodyovski, racing in the silks of William Collins Whitney, won the English Derby and gleeful Mr. Whitney set up Coney Island Jockey Club to $6,000 worth of champagne...
...messed up; 3) making more of the precious and at present uncatalogued books in the Library available to us and creating a unified and separate music library; 4) endowing athletics so that our full program may be really open to all, really amateur, independent of press ballyhoo; 5) leveling off a needed new athletic field just beyond the Stadium...
...spring when the producers assemble their salesmen for annual conventions. Purpose of conventions is to excite enthusiasm. Procedure is to boast as loudly as possible about lists of forthcoming productions. By last week two major conventions were over, six more were scheduled for the near future. From pages of ballyhoo in magazines, newspapers, trade publications, cinemaddicts got some idea of what to expect in the way of entertainment for the next twelve months...
Foto looks like Look.* Dell Publishing Co.'s feeler into the picture magazine field, Foto is billed as "the Candid Camera Magazine," launched as a 10? bimonthly. If successful, it will supplement Dell's lucrative Modern Screen, Radio Stars and Ballyhoo. Editor West F. Peterson, out of Illinois via the University of Wisconsin and its Daily Cardinal, ordered a press run of 400,000 for Foto's, first appearance. Readers got 66 pages in rotogravure of photographs intended to raise the reader's hair, hackles or eyebrows. Most appalling shot: the corpse of a New York...