Word: ballyhooer
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...world. In the press stand sat 1,500 reporters, hundreds more than customarily report League of Nations doings at Geneva. Whether or not the Olympic Games actually serve their purpose of promoting international understanding remains dubious. That they afford harmless amusement to participants & spectators, a valuable chance for ballyhoo to the nation which holds them, no one is better aware than Realmleader Adolf Hitler, who attended every session except one last week, inspired his loyal Nazi followers to win the unheard of total of five track & field events...
Relay. Last week's opening ceremonies were the last stage in a concentrated year-long ballyhoo which made the 1932 Olympics in Los Angeles, loudest previous sports event in history, seem, by comparison, as quiet as a race between two trained fleas around the brim of a felt hat. Climax was the Torch Relay from Olympia to Berlin which started fortnight ago, after the sun's rays had been used to kindle a fire in the ruins of the Temple of Zeus. At Paracin, Yugoslavia, last week, the flame went out when a runner got a defective torch...
This "scientific" effect has been discarded by the Coney Island sideshow ballyhoo merchants. ... I don't know a single magician in the U. S., or even a carnival sideshow fakir who would dare to attempt this feat today, for every 16-year-old youngster probably knows how it is done. Actually what happens is that the fakir wears a harness, or corset-like arrangement. . . . Enclosed herewith are photostats from the most famous book of magic ever written-Modern Magic by Professor Hoffman, which was written in England in the early 1890's. . . . Note that...
...Star game, started in 1933 as ballyhoo for the Chicago W'orld's Fair, has become an annual feature of the big-league season. This year 16 players for each squad were selected by newspaper polls, five more by the manager of each side. Two million readers from 42 states sent in votes. Last week. Managers Char lie Grimm (National League) and Joe Mc Carthy (American League) announced their starting lineups...
...fastest-selling radio on the market. Mr. Kent contributed little to radio science. Indeed, in 1927 he settled a whopping suit brought by Radio Corp. of America for patent infringement. What he did give the industry was mass production. And he also showed the industry how to use radio ballyhoo. Atwater Kent was the first great radio impresario, signing up 25 opera stars for a series of Sunday broadcasts...