Word: ballyhooer
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...novel written 20 years ago by John Buchan, now Lord Tweedsmuir, who next month will go to Canada as that Dominion's Governor-General (TIME, Aug. 19). This high-placed connection made it possible for the British film industry to improve notably upon Hollywood methods of ballyhoo. The premiere of The Thirty-Nine Steps in London was preceded, not by a mere broadcast, but by a Gaumont-British banquet at which the guests of honor were Lord Tweedsmuir, Home Secretary Sir John Simon, Minister for Air Sir Philip Cunliffe-Lister and their ladies...
...Negro who may well be the second. Presently, Jack Johnson clambered out of the ring and the man the crowd had come to see stood up. Joe Louis (pronounced Lewis) of Detroit, whose exploits in the past year have made him the hero of as lively a ballyhoo as U. S. sports-pages have ever seen, was now about to engage the most dangerous adversary of his career, Brobdingnagian Primo Carnera. For a moment the two men stood with their seconds at the centre of the ring. Swarthy Carnera looked darker than khaki-colored Louis. Then the bell rang...
...campaign culminates in a grand burst of ballyhoo over Railroad Week, celebrating the air-conditioning of all Western through trains, the first actual service of various streamliners. Festivities will begin June 10 at 8 a. m. when every locomotive from Chicago west, with steam up, will blast its whistle for a full minute. All the round-houses will hold open house...
...This stunt can also be worked by a ballyhoo man dressed in cape and black hood...
...Author Samuel Merwin (Silk, Temperamental Henry). Last week Liggett drugstores throughout the U. S. were featuring on their cut-rate book counters this "amazing TRUE story of a man who conceived the greatest cooperative organization in history." Because there is no such thing as a Pure Blurb and Ballyhoo Law, Publisher Boni could not be sued for misrepresentation. On the other hand, though this latest Rexall product must certainly be classed as patent medicine, it did not contain any habit-forming drugs...