Word: ballyhooer
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TIME printed a thoroughgoing appraisal of the Century of Progress and its organizers a week before it officially opened (TIME, May 22), has since mentioned its art exhibit (TIME, May 29), music (TIME, June 19), ballyhoo (TIME, June 26), reception of Italy's air armada (TIME, July 24). There is no reason to attribute national business stimulation to the World's Fair, but for a description of its funspots...
...took The Literary Digest 30 years to roll up a circulation of 2,000,000 (see below). At the age of six months Ballyhoo reached its astounding peak, 1,900.000. Last week Ballyhoo celebrated its second birthday. Circulation: "about 300,000." Best evidence that the magazine still makes money is the fact that foxy Publisher George T. Delacorte Jr. continues to publish it. His stable shelters no boarders. Ballyhoo continues the stunt-which it has worn threadbare-of poking fun at advertisers, but in desultory fashion. Now it is largely a funny-picture book, and, if anything, less salacious than...
...Carey, last week resigned and was succeeded by onetime Yale Footballer John Kilpatrick-made a profit of $40,000 of which Mrs. William Randolph Hearst's Milk Fund got 25%. As usual, the Hearst papers earned the Milk Fund's share by giving the fight an enthusiastic ballyhoo. Shrewdest prediction of the result was a drawing by Burris Jenkins Jr., which appeared in the Evening Journal the afternoon of the fight. It prophesied 1) the winner 2) the knockout 3) the punch that produced...
...raid in the Nazi Press. A foreign official claimed actual possession of a copy of the leaflets but lamely explained: "The Government has no interest in spreading such insults." British correspondents in dispatches telephoned to London were first to brand the whole affair as a complete Hitlerite lie to ballyhoo National Aviation Week, which in Germany is this week...
...known Collier company is Barren G. Collier, Inc. which he founded in Memphis at the age of 17. He was then in charge of the city's street lighting and he grew bored with staring at the wall space in trolley cars. Why not plaster the space with ballyhoo posters? Within a few years the boy was soliciting contracts from trolley owners all over the country. Today his company is the biggest card advertising firm in the world. It plasters thousands of vehicles with posters allegedly seen by 1,200,000,000 people per month. He heads a string...