Word: ballyhooer
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...clearly that overproduction of musical films is coming quickly ... as a result of the fact that 42nd Street has broken box office records: therefore, after Cold Diggers of 1933, we will produce no more musical feature-length pictures . . . until the imitative craze dies down. . . ." This smug bit of ballyhoo, by Major Albert Warner for Gold Diggers of 1933, would have sounded more sincere if Warner Brothers' current cinemusicomedy had been a less obvious copy of their earlier one. The casts-Ruby Keeler, Ginger Rogers, Dick Powell, Guy Kibbee, Ned Sparks-are similar. The narrative frameworks of both pictures...
...there by rushing them millions in cash by train and plane to stop runs. The worst crash in his own area was that of Caldwell & Co. ("We Bank on the South.") He was one of the first to see and say out loud that the U. S. would never ballyhoo itself out of the depression. In 1930, he tossed aside a speech, prepared for the Investment Bankers Association meeting at New Orleans and drawled out his now famed dictum...
...necessary to accomplish the purpose." President Roosevelt reported conditions "a little better than they were two months ago," with industry picking up. freight traffic increasing, farm prices improving. But, he warned, "I am not going to indulge in issuing proclamations of overenthusiastic assurance. We cannot ballyhoo ourselves back to prosperity." A sensible optimist, he added: "We may make mistakes of procedure as we carry out the policy. I have no expectation of making a hit every time I come to bat. What I seek is the highest possible batting average. . . . Theodore Roosevelt once said...
...that doubtful borderland bounded on the bottom by such boyish ballyhoo as Richard Halliburton's and on the top by such popular-science as William Beebe's, the best-selling books of Traveler "Willie" Seabrook stand well above the middle. Better writer than Halliburton, more of a rolling adventurer than Beebe, Seabrook has popularized a new formula for travel books. His readers can now expect of him not only a racily written report of outlandish foreign parts but a frank confession that he has gone as native as he cared to. In Jungle Ways (TIME, April...
Under these conditions March and April football practice appears perfectly legitimate; it is not any attempt to ballyhoo or overemphasize the sport. Yet it should be conducted with the full realization that it has certain bounds; for nothing would be easier than to slip back into a formally organized and much over-emphasized activity...