Word: ballyhooer
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...Newspapers, but more especially magazines, are the cultural equivalents of the quick-lunch counter, and the CRIMSON feels that at Harvard, where digestion of learning should be orderly, and the rations well-balanced, there is much need of a menu for magazines. Aside from the fecundity of the Ballyhoo magazines, the growth of periodicals has been alarming, making life hectic for the student who would be well-read in the modern world, and hard for the graduate scholar who seeks for his special information...
...order to give a four year course in which law and business problems are correlated. The new plan which demands a year in New Haven, a year in Cambridge, and the final two years in New Have, appears superficially to be a publicity stunt. The transaction is certainly good ballyhoo for the enrollment of the two schools. But Harvard Law School students can spend a year in the Business School and be taking practically the same courses in the Harvard-Yale plan. They would only miss the correlation seminars...
...experimenting with new magazines. His publishing history is dotted with Vol. 1 No. 1's that never lived to be No. 2's. Last year alone he launched, promptly scuttled, Children's Magazine, National Spotlight. But that formula of trying anything at least once gave him Ballyhoo and, lately, the strangely successful Radio Stars...
Edited by Ballyhoo's Norman Hume Anthony, Manhattan is a 16-page sheet with a bright wrapper instead of a cover. Striking feature of the first issue was a caricature of hog-jowled Mayor John Patrick O'Brien, modeled in clay by Alan Foster (see p. 16). Pages are devoted to digests of what Manhattan newspaper colyumists, theatre and film reviewers have written during the week. There is a detailed chart of theatres, restaurants, speakeasies, etc. indicating average prices of seats, food, drinks. Also there is a series of faithful sketches of speakeasy interiors. First two subjects: Editor...
...evoked the whole problem. In common with nearly all colleges of its own type, Harvard's athletic program is financed almost entirely by football ticket sales. The policy has been accepted for years, yet in times of depression, its essential weaknesses are strongly revealed. It leads to excessive ballyhoo, in the attempt to raise revenue; it has put all the stress on gate receipts, the most uncertain variable in the whole financial procedure; and most important, there are definite indications that that source of revenue will continue to weaken, an interest wanes in he sport. The proposed fixed...