Word: ballyhooer
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...boon to chocolate-eaters. The Hershey bar has been getting fatter. In 1929 the 5¢ almond bar weighed 1 oz., in 1930 1¼ oz., lately 1? oz. The 10¢ milk bar which was 2 oz. in 1929 has been fattened to 4 oz. This largess was no attempt to ballyhoo. In 1909 Hershey Corp. advertised in newspapers and on billboards. That was the only advertising it has ever done...
...Bang. But one rarely encounters a patron actually purchasing them, much less reading them on his way home from the office. The new pornography bids for -and has been getting-admittance to decent society along with the Saturday Evening Post and the evening paper. All are vaguely identified with Ballyhoo...
...Nerts!", a crude imitation of Ballyhoo, is perpetrated by an obscure publisher in Manhattan. Slapstick, published by Harold Hersey, occasional associate of Bernarr ("Body-Love") Macfadden, is not itself an imitation, but a successor to Tickle-Me-Too (also Kersey's). TIME makes no attempt to report the contents of these smutsheets since an accurate report would necessitate reprinting the unprintable...
Meanwhile Ballyhoo fears direct competition much less than the possibility that it will be classed with its completely bawdy contemporaries. Accordingly Editor Norman Hume Anthony essayed a clean-up of the February issue (to appear this week). With certain glaring exceptions, improvement was noticeable...
...enormous sale of Ballyhoo (nearing 2,000,000) has lined with unaccustomed gold the pockets of youthful Editor Anthony, who was made a partner by Publisher George T. Delacorte...