Word: ballyhooer
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...advent of Ballyhoo had nothing to do with Life's change, according to the publishers. Newsstand sales did suffer in the week of Ballyhoo's first issue (TIME, July 6) but they have been slightly above normal since then, possibly because Ballyhoo stimulated the demand for funny magazines...
When the incredible magazine which is now Ballyhoo was in preparation. Publisher George T. Delacorte Jr. wondered what to call it. He and Editor Norman Hume Anthony favored Hullabaloo for a title but were afraid it might infringe on the rights of Cartoonist Peter Arno whose book of last year bore that name. So they agreed on Ballyhoo. Discovering later that there was no objection to the use of Hullabaloo, Publisher Delacorte decided to have another magazine with that name before someone else could start competition to the astonishingly successful Ballyhoo (current issue: 1,750,000 copies). Following the basic...
...cloying movie-fan magazines it scarcely transcended the unconscious absurdity of the fan magazines themselves. Plainly Publisher Delacorte did not want to be too rough with the industry which supports three of his publications?Film Fun, Screen Romances, Modern Screen?the last the second most successful (after Ballyhoo} of his string of fourteen. Some features of Hullabaloo's first issue...
...issue of 300,000 copies at 15^ proves not popular, a second will never appear. His investment in the magazine is small; even the covers are of the lot which was printed for the current Modern Screen, and therefore carry the same advertisements, but without charge. Otherwise Hullabaloo, like Ballyhoo, was adless...
...Film Fun, Screen Romances, Modern Romances, Modern Screen, War Stories, War Birds, War Aces, Western Romances, All Western Stories, Sweetheart Stories, Cupid's Diary, I Confess, Ballyhoo, Hullabaloo...