Word: ballyhooer
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With the exception of radio and the airplane, television has received more ballyhoo than any other invention in recent history. The first attempt to utilize television as a medium of theatrical entertainment occurred last week in a cinema house on Broadway...
...newest and best-known crusader in this cause is the magazine called Ballyhoo, which for several months now has been breaking in upon the great American devotional rites like a muddy dog at a church wedding. All the advertisements both fore and aft of the main matter are insidious variations on insidious originals. Regrettably, the editors have let their youthful spirits run away with them a bit in the main portion of the magazine, where they print a sprinkling of jokes and drawings that even a college humorous publication would have the taste to omit. Whether willingly...
...Ballyhoo's Million...
When the first issue (150,000 copies) of Ballyhoo, adless funny magazine, was sold out, Publisher George T. Delacorte Jr. ascribed it to curiosity. His family & friends told him the magazine was "terrible"; his office aides predicted early failure. On the point of killing the project Publisher Delacorte changed his mind, sold out a second issue of 450,000; a third, of 675,000. Last week he sent out an edition of more than one million copies...
...offer to make extra money in spare time by selling subscriptions to Satevepost was signed and sent in by nearly 100 readers. ("He mailed Our Coupon 80 Years Ago-NOW He's at the Head of the Line!-[Bread Line]"). Two coupon-bearers appeared at Ballyhoo's office in person, went away satisfied with subscription blanks...