Word: ballyhooer
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...admixture of good buffoonery, high audacity, bad temper and bad taste appeared on newsstands this week in the form of Editor Norman Anthony's Ballyhoo, ballyhooed as the funny magazine devoid of advertising (TIME, May n). Much of the content was devoted to burlesques of familiar advertising campaigns. Therein lay most of its humor, most of its audacity, some of its bad taste. Examples...
...Ballyhoo. A Scotsman, a onetime engineer who was in charge of Britain's munitions for two years during the War is Sir John Charles Walsham Reith. He was a featured guest at the meeting, for since 1927 he has been director-general of British Broadcasting Corp. He was knighted in 1927 for his able management of this government monopoly which permits no radio advertising and gives British radioauditors not what they want but "what they ought to have."* Sir John arrived at the New School just in time to tell the meeting that the U.S. system of competition among...
...Significance. Call Her Savage is a good example of an unamazing third-rate book backed by amazing and first-rate ballyhoo. Author Thayer's first published book, Thirteen Men (TIME, July 14, 1930), was publicized into the best-seller class, drew (according to Publisher Kendall) 700,000 words in reviews...
...professional and the U. S. Lawn Tennis Association would not countenance official matches between pros and amateurs. But after Tilden turned pro himself (TIME, Jan. 12) a match between them loomed. Shrewdly Promoter Jack Curley, tsar of U. S. professional tennis, built up for this match a lusty Irish ballyhoo startling in tennis* although routine in Mr. Curley's boxing and wrestling enterprises. He had the rivals issue derisive statements about each other which neither would under any circumstances have uttered. Curley further built up Tilden by sending him on tour with Karel Kozeluh for 37 matches, of which...
...undertaking Ballyhoo, Publisher Delacorte declared he was "doing something against his own best judgment for the first time"; but it appealed to him as a sporting proposition. A newsstand sale of 100,000 copies per issue would make money, he believed...