Word: ballyhooer
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...Spain he has slain 50 bulls for the bravos and pesetas of the populace (TIME, Sept. 30, 1929; March 24). But at his homecoming his friends and managers did not leave his fame to chance. To build him into a sure-fire vaudeville attraction, they arranged an impression ballyhoo. In a noisy motorcade, gawked at by many a bystander, surrounded by sombreroed U. S. cowmen, preceded by a brass band, he rode to City Hall where Acting Mayor Joseph V. McKee of New York declared : "The city is very proud of you!" Into talking-cinema microphones Hero Franklin spoke English...
...contrast between the Frumkin homelife and the Franklin bullfights and ballyhoo inspired two Manhattan colyum-ists to comment. Heywood Broun of the Telegram wrote: "Suppose you were one of Sidney's relatives. What would you suggest [for his entertainment]? I will endeavor to enter into the fantasy myself...
Inspired by recent correspondence controversy in TIME I am conducting stunt here ... to determine if Chicagoans go to hear renowned soloists because of musical appreciation or lure of great names and social ballyhoo...
...attend the world premiere of a motion picture. Normally at a Hollywood opening only a handful of the really great attend. The rest cannot be bothered with the ghastly splendor of the ceremonies. But last week one and all turned out. They came in answer to the loudest, shrewdest ballyhoo ever raised in cinema's capital. Besides, they could ill afford to be absent. Admission, for the first time in Hollywood history, was $11 per ticket. They came, also, to see the picture, Hell's Angels. They went away only partly pleased. They had seen incomparably the greatest...
...initial ballyhoo for the bonds, B. I. S. officials pointed out that original buyers of the Dawes Plan Bonds have received in interest and appreciation an 11% return to date...