Word: ballyhooing
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Dates: during 1930-1939
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Laddie (RKO). The best-selling novels of the late Gene Stratton-Porter have generated some of the most outlandish ballyhoo in the weird history of cinema promotion. To honor A Girl of the Limberlost, Indiana set aside 75 miles of State highway running by the Stratton-Porter home, from Geneva to Rome City, called it The Limberlost Trail. In 1925 when F. B. 0. produced Keeper of the Bees hundreds of schoolchildren were persuaded to plant Gene Stratton-Porter memorial trees. Last week's ballyhoo for Laddie was in the tradition of its predecessors...
...businesses the most uncertain is show business. And of show businesses the most uncertain are fairs. And of fair businesses the most uncertain are world fairs which require huge investments, huge ballyhoo. Last week when A Century of Progress cast up its accounts, it was clear that Impresario Rufus Dawes* had done what has never been done before: he made a world's fair pay. From January 1928 to December 1934 A Century of Progress had taken in $29,321,876 from paid admissions, space rentals, concessions, contributions, etc. Most debts and expenses, totaling $28,548,225, had been...
Yesterday morning's editorial on the munitions question was a step towards the proper realistic point of view, but the whole popular pacifist balloon of ballyhoo needs more pricking than that. The current tendency to make black-bearded goats out of the armament maker appears to have anesthetized the national press; the mouthed righteousness of the political idealists in their scramble to mulct credit from the cause of peace has dangerously perverted a constructive situation into a heydey for the Hearsts. Internationalism may or may not be born to blush unseen in this ugly age: no question...
...further definitely determined to do everything in its power to avoid the slightest semblance of a mass attack by a disgruntled and radical minority upon the University, making impossible and extreme demands with a vaporous and absurd threat of scandal mongering and ballyhoo...
...Ballyhoo for the Westminster Kennel Club's Annual Dog Show is usually composed of statistics, freaks, photographs of puppies. Last week's ballyhoo contained the customary information that more dogs (2,837) were entered than ever before, items about a singular creature called the Welsh Corgi, news that dachshunds outnumbered all other entries. Newsreaders, however, were flabbergasted at one new note in the ballyhoo. This was the Woolworth Donahue Cheetah. Before the show opened sports pages contained pictures of the cheetah and its trainer, Publisher Eltinge F. Warner of Field & Stream. When the show began, patrons viewed...