Word: ballyhooing
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Dates: during 1930-1939
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...Wall Street rival, the late James R. Keene, in the Futurity at Sheepshead Bay at any cost, he sent to England for Tod Sloan. It cost him the traveling expenses of the jockey and his absurd retinue, plus a reputed fee of $25,000. Astride Financier Whitney's Ballyhoo Bey, Sloan won a masterful race, quickly returned to his glories abroad. His downfall came when the English Jockey Club revoked his license on charges that he had bet on his own races. U. S. racing associations respectfully upheld the English action, unhorsed Jockey Sloan at home...
...administration completely forgot its ideals, however, when it accepted this invitation. It means a tremendous spurt in that ballyhoo and sophomoric enthusiasm deplored in recent years by men and women--including President Butler--who have seen the growing vices which such unmitigated emphasis was developing...
...Athletics has wisely and consistently refused to acquiesce. Should Harvard release Yale from the September 15 agreement, it will simply mean that football practice at Cambridge will have to commence sooner, that sniffer schedules will eventually be arranged; it will mean a return to all the emphasis and ballyhoo from which Harvard has, with some success been trying to extricate its football...
Most uncertain of businesses is the show business. Most uncertain of show businesses are world's fairs because 1) they require huge investment, 2) they require huger ballyhoo, 3) their impresarios are generally businessmen, not trained showmen. Last week Chicago closed its second venture in this dangerous business-supposed to close Oct. 31 but prolonged through twelve chill and unprofitable November days-and began to take stock...
...titled his book "Only yesterday." Some three years later a movie man out West got hold of a copy and thought he might make a swell movie out of it. Strangely enough, he was almost right. The film at the R. K. O. Keith's justifies much of its ballyhoo...