Word: ballyhooing
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Dates: during 1930-1939
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...took The Literary Digest 30 years to roll up a circulation of 2,000,000 (see below). At the age of six months Ballyhoo reached its astounding peak, 1,900.000. Last week Ballyhoo celebrated its second birthday. Circulation: "about 300,000." Best evidence that the magazine still makes money is the fact that foxy Publisher George T. Delacorte Jr. continues to publish it. His stable shelters no boarders. Ballyhoo continues the stunt-which it has worn threadbare-of poking fun at advertisers, but in desultory fashion. Now it is largely a funny-picture book, and, if anything, less salacious than...
...raid in the Nazi Press. A foreign official claimed actual possession of a copy of the leaflets but lamely explained: "The Government has no interest in spreading such insults." British correspondents in dispatches telephoned to London were first to brand the whole affair as a complete Hitlerite lie to ballyhoo National Aviation Week, which in Germany is this week...
...known Collier company is Barren G. Collier, Inc. which he founded in Memphis at the age of 17. He was then in charge of the city's street lighting and he grew bored with staring at the wall space in trolley cars. Why not plaster the space with ballyhoo posters? Within a few years the boy was soliciting contracts from trolley owners all over the country. Today his company is the biggest card advertising firm in the world. It plasters thousands of vehicles with posters allegedly seen by 1,200,000,000 people per month. He heads a string...
...clearly that overproduction of musical films is coming quickly ... as a result of the fact that 42nd Street has broken box office records: therefore, after Cold Diggers of 1933, we will produce no more musical feature-length pictures . . . until the imitative craze dies down. . . ." This smug bit of ballyhoo, by Major Albert Warner for Gold Diggers of 1933, would have sounded more sincere if Warner Brothers' current cinemusicomedy had been a less obvious copy of their earlier one. The casts-Ruby Keeler, Ginger Rogers, Dick Powell, Guy Kibbee, Ned Sparks-are similar. The narrative frameworks of both pictures...
...there by rushing them millions in cash by train and plane to stop runs. The worst crash in his own area was that of Caldwell & Co. ("We Bank on the South.") He was one of the first to see and say out loud that the U. S. would never ballyhoo itself out of the depression. In 1930, he tossed aside a speech, prepared for the Investment Bankers Association meeting at New Orleans and drawled out his now famed dictum...