Word: ballyhooing
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Dates: during 1930-1939
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...Just a little ballyhoo...
...Doctor of Ballyhoo...
...wave of post-war extravagance." . . . Expenditures have been boosted so high that the committee has been forced to figure out ways in which the Athletic Association's debt can be liquidated by 1935. The retrenchment, however, is not merely financial. The committee desires also to defiate the present football ballyhoo. . . This is no mere taking away of privileges; rather, Yale wisely is planning to tie the new system in with its scheme for ten residential colleges, developing group rivalry, stimulating student initiative, providing more time free from class work in the afternoons, emphasizing recreation for the many, and doubling...
...principal opponent of a Brookhart renomination is Henry ("Himself") Field who operates in Shenandoah a large general store and a broadcasting station (KFNF). Using his radio to ballyhoo his goods Storekeeper Field sells seeds, prunes, typewriters, hams, shirts, overalls, shoes paints, tires, pigs et al. His bargain announcements over the air bring country crowds flocking from miles to Shenandoah, much to the dismay of shopkeepers elsewhere. Candidate Field has never been in politics before, counts on his rural customers to start...
Over 15% of a normal "Amos 'n' Andy program is Pepsodent ballyhoo and to cut this down to 5% would clearly diminish, perhaps spoil, the sales value of the program...