Word: ballyhooing
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Dates: during 1930-1939
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...brought to influence public opinion in favor of special interests, and that many individuals are finding their reputations entirely dominated by forces completely beyond their control, the committee believes that the "tremendously significant social phenomena" should be made available for study by the historian and student. While ballyhoo artists and press agents have existed for many decades, a new technician, the "public relations counsel," has been created, and occupies now much the same status as a doctor or a lawyer...
...academic circles, amused themselves by arranging our study in accordance with an American's concept of an Englishman's concept of an American college study. When we returned, Mr. Boyd-Carpenter found his couch surrounded by beer, gin, and whiskey bottles, the walls covered with choice excerpts from "Ballyhoo" and "College Humor." Mr. Boyd-Carpenter's conclusions bespeak the complete success of the "decor...
...Cambridge blaring the virtues of the candidates beneath the Georgian walls. The contestants, dressed in the height of fashion, blazing in House colors, hold banquets, giving away cigars, speeches, and spreading their ineffable personalities. Good spirits should not be forgotten, either. And then, after a week of Bacchanalian ballyhoo, the election is held viva voce...
...Trouble of a different sort beset Ballyhoo and its distributor American News Co. in a pending Federal suit of United Cigar Stores Co. of America charging conspiracy in restraint of trade. Reason: American News Co. refused to supply United Cigar stores with copies of Ballyhoo unless they would take some of the less successful magazines also...
...Cleveland department stores last week offered the "Ballyhoo" scarf (with "Ballyhoo" clip), made with a crazy quilt design like the magazine's cover border. Also there are a Ballyhoo dress, necktie, cuff links, rings, night club (in Manhattan), song, game, birthday card, convalescent card, saloon (in Havana, formerly the American Bar), a statuet of Gandhi with a copy of Ballyhoo under his arm. Except for the game, all the other enterprises are independent of the publication which takes its royalties in the form of free advertising...