Word: ballyhooing
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...ballyhoo begins: the buildup in the back country, the tank artists and local strongmen, the charm where it works and the arm when they ask for it, the planted puffs in the big metropolitan dailies, the careful suckering of suspicious reporters, the old rah-rah for the worthy causes. And then all at once the first big fight, and a piece of good luck that money couldn't buy: the ex-champ, punch-drunk from his last big beating, dies in the hospital after the big boy takes him-just as Ernie Schaaf died after his 1933 fight with...
With a delicacy rare in hard-fought elections, the ballyhoo men in the wagons that roved through Rangoon's streets all one night last week apologized humbly for disturbing the voters' sleep. But their loudspeakers kept on blaring just the same, extolling hour after hour the virtues of Premier U Nu's Anti-Fascist People's Freedom League. Next day, with the help of virtually every available automobile in town, the party workers were as busy as well-trained Tammany heelers getting out the vote. Carloads of voters were hauled to the polls after a brief...
...been nominated to compete for. Winning them in Hollywood next week would mean up to $500,000 at the box office for Marty. Its producers and publicists have already demonstrated that they have both the cash and the know-how to go after it. To date the ballyhoo for Marty-including trade paper advertising, 16-mm. prints of the film, personal appearances of Borgnine on TV and radio, rhinestone cleavers and knives for the butcher-counter routine-has cost $350,000, a little more than the $343,000 it cost to make the movie...
This year's ballyhoo is a far cry from the first Smoker held in the Union by the class of 1914. Speakers, light refreshment, and few "reels of high-class movies" filled the usual agenda, and were followed by the "lusty singing of Harvard songs that often shook the Union's mooseheads...
...small town (area, less than 5 sq. mi.; pop., 30,000) where the great, rich, famous and beautiful stars of Hollywood live and play. Unhappily, NBC showed the customers little Hollywood living and less playing. The principal commodity the community has to offer is glamour, and in its advance ballyhoo NBC shrewdly used the come-on: "Visit the homes of the stars!" But though the camera got to the front lawn, rear garden, perch and doorstep of many a noble mansion, it never quite managed to get inside...