Word: ballyhooing
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...Ballyhoo number one, announced yesterday, is a male beauty contest, sponsored by HDC to attract attention to their forthcoming production of "Winterset." Miss Chili Williams, HDC announced yesterday, will select "Mr. Harvard of 1946" at a contest tomorrow afternoon outside of the Pi Eta Club, corner Boylston and Mt. Auburn Streets...
...Ballyhoo number two will be sponsored by the Jubilee Committee, who announced last night that Miss Williams will also make a personal appearance at the informal dance Friday...
...Billion Dollar Baby" purports to be a musical about the fabulous twenties. As a cynical ballyhoo of all that is shallow in the Jazz Age, it contains some outstanding ballet by Jerome Robbins, danced by Joan McCracken, some interesting if not catchy music by Morton Gould, and a negligible book. But it treats neither the twenties nor the audience the way they should be treated...
...audacious pioneer of this experiment is the University of Chicago, which has tried the trick before, with The Human Adventure (Mutual, Wed., 10-10:30 p.m., E.W.T.), but never with a big name cast and ballyhoo...
Nightly, just after the 9 o'clock news, the ballyhoo-shunning BBC quietly introduces a speaker chosen by his party. Aside from these 30-minute talks, mention of political personalities or the campaign is taboo. Not even Churchill, who last week toured the hinterlands (see FOREIGN NEWS) , gets so much as a passing reference...