Word: ballyhooing
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Such stunts succeed because they are more than ballyhoo. Rose is compared interminably with Barnum, but unlike Barnum he does not play the public for a sucker; he gives his customers their money's worth. The World's Fair Aquacade, as Rose said, "spelled the death of the 25? peep show by giving good entertainment for 15? more." And Rose is never afraid of splurging. He casts whole bakeries upon the waters, knowing that the more bread there is, the more dough it contains...
Some skeptical educators doubted that the ballyhoo would lure many youngsters back to school. But there were signs last week that the back-to-school movement would soon be helped by factory layoffs and the growing realization among youngsters that the war would not last forever. Some field reports...
...copy of TIME'S Pony Edition is read from cover to cover by 70% of the men. The ancient papers are read only for local news. Not a soul pays a bit of attention to their news or editorials. We know what they call news is mostly exaggeration, ballyhoo or propaganda written under the direction of the publisher. This is especially true in the political field where all events are presented in such a way as to discredit the President and the Administration. I am referring to perhaps 70% of the press...
...South, factory morale, manpower shortages, inflation, political "fiddling." Radio dramatization sharpened a book which was itself not very interesting. NBC, which usually avoids a controversial subject had been persuaded by the press & public opinion to rebroadcast a program not originally considered worthy of radio's customary ballyhoo...
...ballyhoo appeared last week in an official outline of its European air strategy issued by the U.S. War Department...