Word: ballyhooing
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Soon booming away with ad lib gags, Broadcaster Godfrey was frightened in 1934 when NBC, with a lot of ballyhoo, announced a rival morning show. He decided to broadcast all night before his rival took to the air, on the theory that people would tune in on him in the morning just to see if he were still there. They...
From the mouthpiece of a mouthpiece, Puppet Wang's Finance Minister Chou Fu-hai, came the real reason for Wang's junket, the act behind the ballyhoo. It took the form of three suggestions that were certainly not impure ideas. Chou hoped that Japan would: 1) extend Nanking's power north and south; 2) control business less stringently; 3) change the form of Japanese-Chinese joint industries so that Chinese might be induced to invest in them...
Preston Sturges has had more ballyhoo lately than Dietrich's legs or any other stock Hollywood commodity. He is the one man out there who can write, direct, and show his charges how to act out a movie. His latest and best personal triumph is "The Lady Eve," as insinuating a farce as has ever decked a Boston screen...
Most Americans, facing the inexpressible, get around it by talking big or talking tough. Fearing, in his Collected Poems, does both at once. He models his big talk on the Bible, Walt Whitman, and the ballyhoo of American publicity-salesmanship, his tough talk on the argot current in New York City's tabloids, dives, streets. A responsible stylist, Fearing frequently succeeds in welding big talk and tough into the kind of indivisible unit that makes literary news. His Dirge for the "executive type" is deservedly an anthological stock-piece...
...Crossley (Cooperative Analysis of Broadcasting) rating of 42.4, an estimated audience of 11,000,000 families, he is so important to General Foods, his sponsor, that the company devotes more than three-quarters of its advertising appropriation for Jell-O to his show. Just what it costs to ballyhoo Jell-O is something General Foods keeps under its hat. But no secret is the staggering gross that Benny will rake in this year for 35 half-hour appearances before an NBC mike. The take: $630,000, out of which Benny pays for an orchestra, announcer, gagmen and his cast, leaving...