Word: ballyhooing
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Freshmen prefer the Reader's Digest, while Ballyhoo ranks high with them. Time and the New Yorker rank first and second among those magazines delivered by mail...
...year, according to the winner's resources. Since none of the fund is to be dumped into buildings, probably ugly, but all used to hunt and develop brains, it is hoped that collections will be good and the growth of the fund gradual and continuous. There will be no ballyhoo and no drive. Graduates will be notified by letter. Non-graduates, more likely to be "well-heeled," may be interested in the new type of professors unless they have Tory hardening of the heart and believe there is overproduction of professors in evidence and Government employ. --New York Times
...Jumbo is a megalomaniac medley of musicomedy and circus, with the circus gaining a shade the advantage. In point of fact, however, Producer Rose was presenting a show not intrinsically different from the sort of production which made the old Hippodrome world-famed. What justified Jumbo's extravagant ballyhoo was the fact that Mr. Rose has added all the mechanical and artistic improvements which the U. S. Theatre has evolved in the 15 years since the old Hippodrome ceased to function. Where the old Hippodrome shows provided such mellow music as Poor Butterfly, Mr. Rose's Jumbo...
...Most freshmen dress like human beings; they wear pressed pants and clean hats," he continued, "and they are always in a hurry. Upperclassmen dress uniquely, take their time and can fall asleep on the chair as often as not. Upperclassmen read the Herald while awaiting their turn; freshman study Ballyhoo and Movie Humor...
Last year, after months of ballyhoo, the stratosphere balloon of the U. S. Army Air Corps and the National Geographic Society climbed erratically skyward, failed to make a new record, finally smashed dramatically but dismally to smithereens (TIME, Aug. 6, 1934). Last summer, after months more of ballyhoo, their second balloon popped before it got off the ground (TIME, July 22). Last week, after no ballyhoo at all, the same patched-up balloon finally set the record on which Captains Albert W. Stevens and Orvil A. Anderson had set their hearts...