Word: ballyhooing
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...became Comedienne Fanny Brice's third husband in 1929, he was spurred on to greater feats to keep his personality independent of his wife's fame. He produced a razzle-dazzle revue called Crazy Quilt, toured the country with it and, under the pressure of terrific ballyhoo, made himself a quarter of a million dollars. Then, says Billy Rose, "One day I discovered that there was a show called the circus which had a daily overhead of $18,000 and still managed to make a profit of about $2,000,000 a year. . . . I decided that...
Meanwhile, the extravaganza's ballyhoo was reaching its shrill peak, the work of Pressagent Richard Maney, a character twice as big and almost as fantastic as Mr. Rose. Ballyhooligan Maney's stock in trade is emphasizing his employer's lunacy, inventing alliterative nicknames for him in the Press. He has had little trouble on the first score, for even Mrs. Rose is convinced that her impetuous little man has taken leave of his senses. But the best nicknames the pressagent has been able to think up for his boss so far have been "The Rasputin...
Concentrating on a theme of Americanism, the next issue of the Advocate will appear during the second week of November. This theme is to be treated without sentimentalism or ballyhoo, but merely to examine various points of view on nationalism...
Statements like these last week, two weeks before Max Baer and Joe Louis come to blows in New York, were a fair sample of the ballyhoo which has for the last month preceded the most exciting prizefight since Dempsey met Tunney in 1927. Whether newspapers publicize prizefights because the public likes fights or whether the public likes fights because the newspapers publicize them is one of the many riddles of pugilism. No riddle is the fact that while newspaper readers were last week absorbing the details of Negro Louis' romance with a dusky Chicago stenographer named Marva Trotter, whom...
Meanwhile last week another fight which will be fought the same day as the Baer v. Louis engagement with equal significance to prizefight enthusiasts was receiving no ballyhoo at all. This was the fight between Colonel John S. Hammond, board chairman and principal stockholder of Madison Square Garden Corp., and Colonel John Reed Kilpatrick, president and lesser stockholder, for control of the No. 1 sports-promoting organization...