Word: ballyhooing
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...last summer, Dizzy Dean was known to U. S. baseball addicts as the most picturesque, possibly the ablest pitcher in the game. The World Series and the ballyhoo that surrounded his performance in it began to make him something else, a national hero. He and Brother Paul appeared in cinema and vaudeville. He got $15,000 as hero of a Grape-Nuts comic strip. He endorsed sweatshirts, baseball suits and liniment. When, two months ago, before going to Bradenton (whose Chamber of Commerce recently voted to change its name to Deanville), he won an argument to have his salary raised...
...championship last year after knocking out 43 of his 54 amateur opponents. Since turning professional, Heavyweight Louis has had 17 fights, won 13 by knockouts, four by decision without losing a round. Last week, when he thrashed Heavyweight Natie Brown in Detroit, the U. S. Press, always eager to ballyhoo a "black menace" to the heavyweight championship, selected Joe Louis as successor to Jack Johnson, Harry Wills, Sam Langford. Twenty years old, equipped with a formidable right hand, polite, a flashy dresser, so religious he sometimes reads his Bible between rounds, Fisticuffer Louis is matched to fight one- time Heavyweight...
Laddie (RKO). The best-selling novels of the late Gene Stratton-Porter have generated some of the most outlandish ballyhoo in the weird history of cinema promotion. To honor A Girl of the Limberlost, Indiana set aside 75 miles of State highway running by the Stratton-Porter home, from Geneva to Rome City, called it The Limberlost Trail. In 1925 when F. B. 0. produced Keeper of the Bees hundreds of schoolchildren were persuaded to plant Gene Stratton-Porter memorial trees. Last week's ballyhoo for Laddie was in the tradition of its predecessors...
...businesses the most uncertain is show business. And of show businesses the most uncertain are fairs. And of fair businesses the most uncertain are world fairs which require huge investments, huge ballyhoo. Last week when A Century of Progress cast up its accounts, it was clear that Impresario Rufus Dawes* had done what has never been done before: he made a world's fair pay. From January 1928 to December 1934 A Century of Progress had taken in $29,321,876 from paid admissions, space rentals, concessions, contributions, etc. Most debts and expenses, totaling $28,548,225, had been...
Yesterday morning's editorial on the munitions question was a step towards the proper realistic point of view, but the whole popular pacifist balloon of ballyhoo needs more pricking than that. The current tendency to make black-bearded goats out of the armament maker appears to have anesthetized the national press; the mouthed righteousness of the political idealists in their scramble to mulct credit from the cause of peace has dangerously perverted a constructive situation into a heydey for the Hearsts. Internationalism may or may not be born to blush unseen in this ugly age: no question...