Word: ballyhooing
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...college rivalry, and it must be so ordered that graduates and undergraduates can easily bet their money on the result. It ought, of course, to be simple enough for the spectators--men, women, and children --to understand. But experience has shown that this is not indispensable if the ballyhoo is sufficiently vigorous. Many a spectator at a football game does not know what it is all about. He sees only the struggling figures, and if he has good luck may each sight of some warrior carried out on his shield--sometimes wounded, perhaps slain--to make a Roman holiday...
...Ballyhoo of 1932. "As clean and wholesome as the magazine!" promises Comedian Bob Hope from an upper box labeled "Complaint Department" a moment before Ballyhoo's many-hued curtain goes up. The revue (written by Ballyhoo magazine's editor, Norman Anthony) keeps its leering promise. Able Comedian Willie Howard struggles home on a street car with the most essential fixture for his bathroom; with Brother Eugene he tries to make a papier-mâché cow "give"; on a Columbus Circle soap box he makes a Communist speech: "Rewolt! Our cup of beeterness ees feeled...
Like its journalistic forbear. Ballyhoo concentrates on kidding advertisements. When Comedian Howard is chief concentrator, it is funny. There are few good tunes (one of them: "While We Have Bromo Seltzer in Our Love Nest") to make Ballyhoo another Band Wagon, which it tries hard...
...Jadwin flood control plan. That he did not expect to win the primary was indicated when he declared: "It will do me no good to take my case, if I am robbed, into the [State] courts, so I'm going straight into the Senate." With sound-truck and ballyhoo Senator Long has been doing most of the talking for his man Overton. An outcast among regular Senate Democrats, Long flays Broussard for not favoring his plan "to break up big fortunes." He explains the Broussard opposition to Prohibition thus: "He was afraid enforcement of Prohibition would be so strict...
...some issues had soared as high as 350,000, dropped to an average of 180,000 last year. In December it was 142,000. Two prime reasons:1) College students, with trouble enough paying school bills, hesitate to spend the price of a meal for magazine amusement; 2) Ballyhoo, at 15¢ made deep inroads...