Word: ballyhoos
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...groomed by Husband David Selznick ever since The Song of Bernadette for top dramatic roles, has serious ambitions as an actress. Her next part: Sister Carrie, opposite Sir Laurence Olivier. Notable offscreen achievement: her recent tour of Korea, visiting over 4,000 wounded soldiers, -with none of the publicity ballyhoo that usually attends Hollywood's overseas missions of mercy...
...buying. Privately, most booksellers admit that the clubs have often helped their business over the past 25 years (BoM started in 1926, the Guild in 1927). A glance at almost any list of bookstore bestsellers shows that most of them got under way to the accompaniment of book-club ballyhoo and the word-of-mouth created by a book-club choice. And it is a pretty good bet that such nonfiction bestsellers as The Mature Mind and The Lincoln Reader, and such marginal novels as The Mudlark and The Story of Mrs. Murphy, would never have been bookstore successes without...
Foyle now spends less time at his bookshop, leaves the day-to-day operations to son Richard, 42, and to daughter Christina, 40, who has inherited her father's flair for bookish ballyhoo. She presides over Foyle's monthly literary lunches, where new books are launched and authors are publicized. When Health Faddist Gayelord Hauser (Look Younger, Live Longer) appeared, she surrounded him with leaders of church, stage and business, and every one of them was over 80. Once when George Bernard Shaw was slated to speak, he was asked if he wanted a vegetarian menu. Said Shaw...
...After being subjected to a labyrinth of ballyhoo, unequaled in my memory, of admiration of a man who is very easy to admire, and denunciation of another man who is all too easy to denounce, of pseudoauthoritative editorial comment ... I was gladdened when the clear light of TIME penetrated the hysteria and gave someone who wants to think something upon which to base his thoughts...
...only one and a half minutes of sales talk for every hour of music. Remembering the reaction to WBMS' ads, Thornton refuses all singing commercials and high pressure selling. He also refuses ads for cheap products and mail order deals. As Thornton puts it, "It's rather incongruous to ballyhoo pocket adding machines in a a leatherette case to an audience that has just finished listening to Brahms." Many of the commercials are written by Thornton himself, and they all stress product quality and prestige. WXHR has also changed the usual policy toward program timing. Advertising, time checks and station...