Word: ballyhoos
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...professional managers, including Sonja's faithful swain, 40 year-old Promoter Jefferson Davis ("Tex Rickard of Europe") Dickson, they made contact with a longtime friend named Dennis Scanlon. Mr. Scanlon, who runs a surgical-instrument factory in Sweden but lives in Manhattan, promptly set to work to ballyhoo Sonja to Hollywood by way of a U.S. skating tour...
...American was selling at about 25 times probable 1935 earnings and its $5 dividend represented about 3.3% return on the cost of the stock. Continental sold up to about 23 times earnings and its $3 dividend gave the investor approximately 3% on his money. The ballyhoo over canned beer- a novelty which will not really meet its test until the summer of 1936-gave both can stocks an added fillip of enthusiasm which has been modified on second thought. Barring a slump in the 1936 fruit and vegetable pack, the future would appear to hold no menace...
Dark of eye and square of jaw, effective William Esty is an amateur magician. He has a profound knowledge of the human hunger for health and wellbeing, having been gassed while behind an A. E. F. machine gun. This experience, plus his instinct for broad-gauge ballyhoo, has made him a modern reincarnation of the oldtime medicine show "doctor." The therapeutic qualities he first discovered in his cigaret program ("Get a Lift With a Camel") are now to be noted in tea. If the $500,000 test campaign shows results after a year, Mr. Esty confidently expects to develop...
...unfair and sarcastic article about Mr. Hoover in the Dec. 30 issue was uncalled for. I am not alone in being utterly tired of the continual ballyhoo for the New Deal and its President...
...women in the smoking room, men hasten to ease themselves of what they feel are appropriate stories. No reputable modern publisher has yet had the nerve to sponsor a really bawdy anthology, but with the weekly encouragement of such smartcharts as the New Yorker, such pseudo-smart-charts as Ballyhoo, smart publishers are beginning to see that anything (within reason) goes. The Bedroom Companion, or A Cold Night's Entertainment: Being A CURE for Man's Neuroses, A SOP to His FRUSTRATIONS, A Nightcap of Forbidden Ballads, Discerning PICTURES, Scurrilous Essays, in fine A Steaming Bracer...