Word: balmain
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Dates: during 1950-1959
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Every day. morning and afternoon, the visitors seethed back and forth across the small Right Bank area where most of the 30 important houses of Paris' haute couture are concentrated. They sat through the collections of Patou and Heim, of Balmain and Fath. But most were waiting for the showing of a plump, pink, innocent-looking son of a fertilizer manufacturer. His name: Christian Dior. This year Dior celebrates his tenth year as a couturier, and every buyer in the trade has learned that it is unwise to buy in quantity before seeing the collection of Christian Dior...
Dresses for Men. The chitchat on the boulevards was of Balmain's lavish, fur-trimmed evening cloaks, of Balenciaga's cocoon-like capes and Givenchy's balloon-like cocktail dresses. But wherever gores and gussets were discussed by experts, Christian Dior's name led all the rest. Mindful of the dismal failure of 1954's sad-sack flat look, Dior had turned out a collection of slinky new gowns that puff up the bosom, pinch down the rump, swoop low around the neckline. Exulted the New York Herald Tribune's Eugenia Sheppard: "Dior...
...anticlerical members. And when a small group of friends began a fund to buy him the academician's customarily ornate sword, they were swamped by almost 2,000 contributors-including five cardinals, twelve foreign ambassadors, former Premier Pierre Mendès-France, Movie Actress Claude Nollier, Dressmaker Pierre Balmain, the entire staff of the women's magazine, Marie-Claire, and a boy scout troop...
Died. Jacques Fath, 42, French dress designer who parlayed a one-room Paris salon into a $2,000,000-a-year business; of leukemia; in Paris. One of the three giants of postwar Paris fashion (the others: Christian Dior and Pierre Balmain), Fath branched into the U.S. market in 1948 with a ready-to-wear line sold in 200 cities by such stores as Lord & Taylor, I. Magnin, Neiman-Marcus...
...Hearth. Evita spends $40,000 or more a year just for dresses from Paris' top designers.*In 1950, she ordered gowns from Balmain, Dior, Fath and Rochas. She has the furs of a czarina, the jewels of a maharani. Last year Perón took a fancy to a U.S. visitor and volunteered to show him around the presidential mansion. While displaying roomful after roomful of Evita's clothes the President guffawed: "Not exactly a descamisada, eh?" Evita herself is not a bit abashed. She is quite likely to appear at a streetcleaners' rally dressed...