Word: balmer
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...contributing cause of Redbook's lag was the cautious, nice-nelly journalism of veteran Editor Edwin Balmer, who ruled out illustrations of girls in two-piece bathing suits, printed no fiction in which those who flaunted "the code" came to an unregenerate or glorified end. (By contrast, the June Cosmopolitan features an illustration of a boudoir nude, and captions a sympathetic short story about adultery: "You'll Find It Difficult to Con demn Them as Human Beings.") When Redbook lost $400,000 last year, President Marvin Pierce of McCall Corp. (which also publishes McCall's) decided that...
After 22 years, 65-year-old Editor Balmer, a prolific fiction-writer himself, was moved upstairs last week to a job as "associate publisher." As his successor, Redbook hired a postgraduate of what is known in the trade as the "bust and thigh" school. The new editor: boyish, curly-haired Wade H. Nichols, 34, who has made Modern Screen the fastest-selling movie magazine on the newsstands...
Among the first to preach artillery's new possibilities was quiet, pipe-smoking Brigadier General Jesmond Dene Balmer, now Field Artillery School Commandant. Seven months in wartime Washington had taught him that orders are not only to be obeyed but anticipated. Long before the War Department fully realized what time fire could do, Jess Balmer was calling for its use on a huge scale. North Africa proved his point-and led ground forces to multiply orders for time shells. Long before the War Department had recognized the G.F.T., Sill was turning out homemade ones, paper strips mounted on beaverboard...
Sirs: The dogmatism of Bernard Baruch (TIME, June 28) on the proposition that two plus two equals four reminds me of the late dynamic Thomas Balmer. . . . When he was Western representative of the Butterick Publishing Co. (Delineator), 40 years ago, and I was a budding young advertising man from Honolulu, he took me to lunch in Chicago. While waiting for the English mutton chops at St. Hubert's Inn, he popped the question, "How many are two and two?" I baruchly gave the answer, "Four, of course." "Young man." he sternly corrected, "you will never succeed in advertising until...
...eerie legend-the Indian Drum. Distinctly reverberant on nights of storm, the Drum of the Manitou has been heard to give one roll for every ship sunk on the Lakes, one beat for every life lost. Around one night on which the Drum counted wrong, Authors William Machharg & Edwin Balmer wrote a Great Lakes novel (The Indian Drum) whose authentic chill may well outlive the dangers of lake navigation...