Word: balsam
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...calamitous 1970 satire Myra Breckinridge, escaping unscathed and, for the most part, unnoticed. Until she was signed in 1976 for the ABC series Charlie's Angels, Fawcett was most visible as an icon of TV commercials: she made the Mercury Cougar pant and gave extra body to Wella Balsam shampoo. For Ultra-Brite Toothpaste, her smiling mouth was the ideal 24-hour product placement...
...industries, for which prices haven't risen substantially, also suffered. "In the month of November there wasn't a single Canadian sawmill that made money," says Russ Taylor, president of forestry consultancy International Wood Markets Group. Nova Scotia's biggest Christmas-tree grower shipped a quarter of a million balsam firs this year, mostly to U.S. stores. Next year they're shutting up shop in Canada altogether, says Mac Kirk at Kirk Forest Products. The strong loonie eroded all their profits. "It is loony," Kirk says...
...loser brother Fred, in a holiday jape from the director of Wedding Crashers and one of the writers of Cars: that should be funny. Except, no. The laughs come too rarely, the sentiment is tricked up, and this attempt at a Christmas perennial wilts faster than a cheap balsam choked with tinsel...
...matter of time before actors realized the potential profits behind being such successful marketing tools for beauty brands, and before long, Judy Garland and Joan Crawford signed on to appear in magazine advertisements for Max Factor in the '30s and '40s. Although Farrah Fawcett sold untold amounts of Wella Balsam conditioner in the '70s and L'Oréal has had a revolving army of actors proclaiming "Because I'm worth it" for four decades, the cachet of the beauty endorsement had been on the wane since the late '80s and early '90s. Models supplanted actors as the "faces" of brands...
...evergreen trees, wreaths and garlands were also used by the ancient Egyptians, Chinese and Hebrews to symbolize eternal life. So whatever your reason for deciding to bring a bit of the forest into your home this season, if you're in the market for a 1.8-m pine, balsam or fir, here's what you can expect to pay for it in different parts of the world...