Word: balzer
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...matter what you mix it with, it's still just popcorn, a food that Americans typically eat at home or at the movies, not in stores. "The long-term challenges will be keeping the idea fresh and keeping down the price," says Harry Balzer of the NPD Group. Other major popcorn retailers, like the Popcorn Factory, have grown by selling online, so Dale and Thomas is driving blind, without a trail blazed by another company. Even the business's CEO admits that its rocket-fueled expansion may be a bumpy ride. "When you move this quickly, you make mistakes," Struhl...
...daily eating habits. Yogurt is shape-shifting into ever more unlikely forms and flavors--squeezable, drinkable, chai, cappuccino and black currant--while nailing three major food trends: convenience, portion control and health. "Give it a few more generations, and this could be the No. 1 food," says Harry Balzer, vice president of the NPD Group, a firm that tracks America's eating habits. "This is where the country is heading...
Food-marketing expert Balzer says yogurt's appeal is its convenience. "Yogurt has this wonderful halo of health, but the ease is what drives the category. In the mid-'80s, pizza was the food of the day. Today it's yogurt," he says. "Clearly it's a structural change in the way we're eating." Yoplait's goal, says Waldron, is to get yogurt into more meals and snacks during the day, on more days of the week...
Experts agree. Americans consume 10 billion bowls of soup each year, but virtually all at home. While other chains offer soup, few have focused on it as a meal in itself, says Harry Balzer of the NPD Group. Will customers balk at the prices? The 12-oz. SoupMan containers typically sell for $5 to $7. "People just expect soup to be inexpensive," he says...
...would think that any development--fad or not--that takes an inch or two off our collective girth would be well received. "Other countries are laughing at us," says Harry Balzer, vice president at NPD Group, a market-research firm that studies eating patterns in the U.S. Those slim, wine-drinking, chain-smoking Europeans chuckle at our diet and health obsessiveness, since we continue to overeat. Yet there are signs that carb counting may be working. In its latest annual report, NPD found that after six consecutive years of weight gain, the number of overweight adult Americans fell 1 percentage...