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...this: Schwan's Home Service is offering Top Chef--branded frozen meals. The idea that hard-core fans who study contestants' knife skills every week would choose to order from a giant company that's been delivering frozen food to rural America for 57 years doesn't surprise Harry Balzer, who tracks food trends for the market-research firm NPD Group. "You're going to eat four to five times today, and the one thing I know you're going to do is try to get someone else to prepare those meals," he says, noting that after two decades...

Author: /time Magazine | Title: Can Top Chef TV Dinners Live Up to Billing? | 11/30/2009 | See Source »

...ordered all five of Schwan's Top Chef meals--which cost $10 to $12 each--and invited my friend Jonathan Karsh, a reality-show producer and an excellent home cook, to try them. The first thing we noticed was how right Balzer was about the way we embrace prepared meals. Several times I said I had better "start cooking" when I meant "start microwaving." I was able to open the boxes with a knife from the Top Chef cutlery set the show sent me and pair the food with a Top Chef--branded Quickfire cabernet sauvignon (which was surprisingly good...

Author: /time Magazine | Title: Can Top Chef TV Dinners Live Up to Billing? | 11/30/2009 | See Source »

...chief industry analyst Harry Balzer doesn't attribute the meal's increasing popularity to its social aspect, but to its promise of large quantities of food for a startlingly low price. "People are not going out without a deal, and brunch is the No. 1 deal," Balzer says. Nationwide, the average brunch eater's check is $6.48. (See the top 10 TV chefs...

Author: /time Magazine | Title: Low Prices and Booze Put Brunch on the Rise | 11/21/2009 | See Source »

...interesting subset of brunchers on the rise: men ages 21 to 34, a demographic associated more with late nights on the town than cheery mid-morning group meals. But even in the current era of Judd Apatow bromance movies, Balzer still believes the increase in bro-brunches (bronches?) stems from the desire to eat cheaply combined with a serious lack of skills in the kitchen...

Author: /time Magazine | Title: Low Prices and Booze Put Brunch on the Rise | 11/21/2009 | See Source »

...have been spending about 10% of their income on food for the past 25 years or so, rising prices do not mean people are eating less--they're just buying cheaper stuff. "We're seeing less meat and more pizza, sandwiches, Italian pasta and casserole-type dishes," says Harry Balzer, who tracks food trends for the NPD Group, a market-research firm. "The real change that occurred in the last bout of inflation was that one of the cheapest meats became more popular: chicken...

Author: /time Magazine | Title: A Gourmet Family Meal for $10? | 7/3/2008 | See Source »

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