Word: bamba
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...release of La Bamba, the disarming biography of Latino rocker Ritchie Valens, that launched them into the full glare of the big time. They performed superb renditions of Valens' classics for the film and had a No. 1 single with the title cut, as well as a sound-track album that spent two weeks at No. 1. "That kind of eclipsed everything else we had done up to that point," says Perez. But as Hidalgo recalls, "we didn't know if we were going to be an alternative novelty thing or just a flavor of the month...
...Lines ad, the happy vacationers cavorting on the beach are over 60. In the McDonald's commercial, the Lothario with an eye for the female customer is 75 if he's a day. And the lady who takes the Subaru for a joyride to the pulsing music of La Bamba must be pushing...
...million and grossed $17.4 million. "In a business where only three out of ten films show a profit, Hispanic films return more on the dollar than their mainstream counterparts." If Hispanic films produce black ink -- and they have -- studios will take an educated gamble on making more. As La Bamba's director, Luis Valdez, notes, "There are more projects in the works now than in the rest of the '80s combined...
...Stand and Deliver is more than a simple parable of effort rewarded. Even more than La Bamba, it has sent a jolt of hope and renewed self-esteem through Hispanic communities across the country. As the news about the film has spread, Olmos and Escalante have become role models for millions of Hispanic Americans, living proof that with the requisite amount of what Escalante calls ganas (desire), they can lift themselves out of the barrio and become teachers, mathematicians, movie stars -- anything they want. Olmos is "very inspirational, a real hero to the Hispanic community," observes Producer Moctesuma Esparza...
...sort that is now in evidence (the teen movie, the rock song) may exist in an hourglass, may in fact be irrelevant. The U.S. Border Patrol works through the night to arrest the flow of illegal immigrants over the border, even as Americans stand patiently in line for La Bamba. While Americans vote to declare, once and for all, that English shall be the official language of the U.S., Madonna starts recording in Spanish...