Word: banalizing
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...chief method of persuasion is to make the banal better so that people notice design more. He likes creating expensive furniture and perfume bottles just fine, but what really gets his juices going is the everyday: manhole covers, a cremation urn, disposable cigarette lighters, garbage bins, salt and pepper shakers, plastic pens. "I want American Standard to come to me to do the toilets for Home Depot," he says...
...would be punished. There are so many ways to die on that mountain, spanning the spectacular (fall through an ice shelf into a crevasse, get waylaid by an avalanche, develop cerebral edema from lack of oxygen and have your brain literally swell out of your skull) and the banal (become disoriented because of oxygen deprivation and decide you'll take a little nap, right here, in the snow, which becomes a forever...
...would be punished. There are so many ways to die on that mountain, spanning the spectacular (fall through an ice shelf into a crevasse, get waylaid by an avalanche, develop cerebral edema from lack of oxygen and have your brain literally swell out of your skull) and the banal (become disoriented because of oxygen deprivation and decide you'll take a little nap, right here, in the snow, which becomes a forever...
...appears to be little doubt as to the future—or rather, the lack of future—for In the (K)now, but Soman’s whereabouts will continue to spawn controversy for weeks, months, perhaps even years to come. The theories span the gamut, from banal to grandiose...
...Bill Clinton, of course, was Niagara itself. He drenched the American people with an incredible flow of questions/dilemmas/soap operas about himself, his wife, his intern-geisha, his midnight pardons. The Music Man managed to turn even something as banal as the cost of his postpresidential office space into an outraged debate. The narcissist in the information age: "Enough about me. What do YOU think...