Word: banana
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Dates: during 1990-1999
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Whoever said "waste not, want not" hasn't had much influence on 276 million Americans. In 1997 we gave a collective heave-ho to more than 430 billion lbs. of garbage. That means each man, woman and child tossed out an average of nearly 1,600 lbs. of banana peels, Cheerios boxes, gum wrappers, Coke cans, ratty sofas, TIME magazines, car batteries, disposable diapers, yard trimmings, junk mail, worn-out Nikes--plus whatever else goes into your trash cans. An equivalent weight of water could fill 68,000 Olympic-size pools...
...many, blessed with the insight that "Banana" is not a designer, and damned with a masochistic willingness to bear the underworld, still head for the designer labels of Filene's Basement. Originally established as a wholesale repository for excess merchandise from the department store upstairs, the Basements "Vault" is a treasure trove of designer clothing. It's all here, gold and Gucci, if a few seasons unfashionable...
...Enter the scavengers: The Gap, Banana Republic...
...Appealing to a slightly wider audience, these are labels without designers. While The Gap has succeeded in creating a GAP style that rivals any other in the pages of Vogue, Banana Republic has taken the approach of replicating and then mass-producing the couture look, so effectively that the differences become superficially indistinguishable, wooing many among the couture crowd...
...large personalities of the industry. Despite the attention to individual detail, though, Agins seems to have only constructed these figures so that they might be situated into a faulty Doomsday scheme of history. Far from the whimpering, feeble creature that Agins suggests, fashion--whether Ungaro, Tommy, or Banana--has become one of few artistic forces to seize upon contemporary American culture with a resounding bang, not a whimper...