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...nearly six years on the radio, United Fruit Co.'s Chiquita Banana has admonished millions of U.S. citizens never to "put bananas in the refrigerator." Last week, Brooklyn's Piel Bros, brewing company was cashing in on Chiquita's success. Thirty-five times a week, in singing commercials, Piel's carols...

Author: /time Magazine | Title: ADVERTISING: Yes, We Have No Bananas | 9/18/1950 | See Source »

...with tanks, flame throwers, bazookas, phosphorous grenades and 500-m.p.h. bombing attacks. A Marine major kept up a breezy ringside commentary, improving the slower moments by hinting broadly, for the President to hear, that the Marines could do even better with more equipment. A simulated carrier attack by seven banana-shaped helicopters demonstrated how troops could land behind enemy forts and disgorge their equipment in 30 seconds...

Author: /time Magazine | Title: THE PRESIDENCY: Man at Work | 6/26/1950 | See Source »

Farce, he believes, is not so good: "Take a man slipping on a banana peel-you've got to see the expression on his face. The TV camera misses that. Farce happens across the room and the camera always gets it too late." It is the same with acting: "It has to be small-you can't project as you would on the stage. And positions can be every bit as important as lines. If an actor is six inches off base, he may be out of the camera...

Author: /time Magazine | Title: Radio & TV: The Body-Eater | 5/29/1950 | See Source »

...Romulo, chief of the Philippine delegation to the United Nations, had some stern strictures for both the abashed Quirino government and the Filipinos themselves. Said he: "Upon this [the elimination of the Hukbalahaps] depends the survival of our democracy or its humiliating descent to the status of a banana republic under a government by coup...

Author: /time Magazine | Title: THE PHILIPPINES: Labulabu | 5/1/1950 | See Source »

...Time Entrance. The TV audience seemed most pleased when the stewardess served the two their lunch trays. Young, in his confusion, bit into a banana belonging to Kearns, then desperately tried to make amends by patching it messily with another banana. In the radio and TV gagwriters' vocabulary describing audience reactions to gags, a laugh is the lowest thing on the scale. Then comes the howl. After that they yell, and finally, on rare occasions, they scream. During Young's banana routine, there was no doubt that the studio audience screamed...

Author: /time Magazine | Title: Radio: The Perfect Schnook | 4/17/1950 | See Source »

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