Word: bandai
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...think Wii Fit will be more popular with adults than kids, and especially with women, although there are a few challenges, like trying to catch fish jumping out of the water by sliding from one side of the board to the other, that are especially kid friendly. Namco Bandai's WeSki patrol, which is compatible with the Wii balance board, is already on sale, and a bunch more titles using the board are rumored to be in the works...
...child. And consistency has been key: the bricks produced today have the same bumps and holes, and can still interlock with those produced back in 1958. Fifty years on and the Lego Group is the world's fifth largest toymaker in terms of sales, after Mattel, Hasbro, Bandai and MGA Entertainment...
...Look he's O.K.,' and he's not," she says. "He's got a long road ahead of him yet. You've got that hanging over the show." But even if Father of the Pride bombs, Imagi has other projects in the works, including a movie for Japanese toymaker Bandai and a feature film of its own. "For this to work, you have to be wild," Kao tells his staff. "Give me some wild ideas." How about a young man who, weary of making Christmas trees with his dad, thinks show biz might be more...
...doll that complains, catches cold and demands Christmas presents has a fanatic following in Japan--among grownups. Primo Puel, the computerized toy, develops a "personality" based on how it's treated, bleating out 285 phrases in the voice of a 5-year-old boy. Japanese toy giant Bandai first marketed the doll to children. Instead, says a spokeswoman, 70% of the 800,000 sold have gone to women ages 40 and older--"grandparents, childless couples, single-child families...
...just find comfort in these dolls, as others might in their pets." Like-minded Primo owners take their "kids" on field trips and play dates; there's even a Primo hospital for adorable ailments like "hemorrhoids" (busted batteries). Yearning for the companionship of a robotic noodge? Too bad. Bandai recently launched the dolls in France and South Korea but has no plans yet to bring them to the U.S. --By Lisa Takeuchi Cullen. With reporting by Toko Sekiguchi