Word: bande
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Dates: during 1990-1999
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...Prodigy's long-awaited CD is supposed to convert the electro doubters. Says James Lavelle, head of England's influential Mo'Wax Records: "[The Prodigy] is one of those bands that do everything right: the right records, the right videos, it looks right, it does the show right." Says band member Flint: "We're not trying to be faceless and thinking that makes us interesting. We're up-front. We're saying, 'Look, if you're going to come out and see us, we're going to rock...
Howlett, the founder and creative core of the band, and a native of Chelmsford, England, says he received his earliest inspiration from American hip-hop acts like Grandmaster Flash and the Furious Five. He subsequently submerged himself in Britain's burgeoning hip-hop-influenced, Ecstasy-popping rave culture. In 1989 he formed a band with Flint, Keith Palmer (Maxim) and Leeroy Thornhill, who became the group's featured dancer. Their early CDs featured soft techno-dance tunes. They were hits in England, but they sold poorly in the U.S., and the Prodigy's first record label, Elektra, let the band...
...Prodigy's sound has since grown edgier, drawing from commercially successful rock and hard-core hip-hop. Last year the major music labels fought a bidding war to sign the band. Madonna's Maverick won with a contract worth a reported $5 million. When, earlier this year, MTV announced its intention to program more electronica and started a show, Amp, to promote the genre, the Prodigy, thanks to its anthemic song, Firestarter, became the techno band of the moment...
Which is exactly what the band members say they don't want to be. "It's not us," says Howlett. "Techno is maybe some stuff that comes out of Germany. Being called techno basically limits my music. We're definitely not techno. We're a hard-dance act that incorporates certain elements of music we like. This whole electronica scene to me is just f______ crap. We don't need that to come across here...
...eyes are on the Prodigy. Later this summer the band will headline Lollapalooza along with Tricky, the most innovative electronic musician around. "Don't ever judge us by what you read in articles," says Maxim. "The only way you can judge us is to come to the show yourself." A solid sales pitch. The Prodigy may be pop stars...