Word: bandness
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That's how Ronni Olitsky began collecting. A mom, wife, music teacher for tots and co-founder of the Polka Dots (a pop band for young children) in Concord, Mass., she's in charge of her family's wine cache. Olitsky has discovered that even an entry-level wine from a really good producer ages well. She shoots for the best wine in her price range and buys just four to six bottles a month to lay down in the coolest part of her cellar. Food writer Melissa Clark, author of Chef, Interrupted, takes the same approach. But while Olitsky...
...easy to see why: the results are immediate and measurable. "For the advertiser, it really turns out-of-home into a direct-response mechanism," says Alasdair Scott of Filter in London, the firm that developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote...
...provinces. On March 27, after weeks of relative calm, an explosion ripped through a Catholic-run cooperative store on the predominantly Muslim southern island of Jolo, killing nine and wounding 20. Authorities said the bomb's construction and its detonation via cell phone pointed to Abu Sayyaf, a roving band of al-Qaeda-linked terrorists and kidnappers operating in the restive south. Two days later a bombing by the New People's Army, which has been fighting for over 30 years to establish a communist state, wounded eight in eastern Mindanao...
...elaborate a new model of earthquake formation--the elastic-rebound theory--that holds up to this day. For years, they correctly surmised, stress had been ratcheting up along the San Andreas until finally it became so overwhelming that the earth's crust snapped like an overextended rubber band. Moreover, the buildup and release of strain appeared to be recurrent, resulting over time in a succession of earthquakes "of greater or less violence." These pioneering researchers provided the first big clue that earthquakes occur in cycles--that in the area around San Francisco Bay, earthquakes are as certain...
...Fisher-Price will be out in June; clothes and books by fall--just as popular. "He's bilingual, and he has a sense of adventure," says Nickelodeon president Cyma Zarghami. Nickelodeon is a master at milking hot properties. Retail sales of Nick-related products--from Dora backpacks to SpongeBob Band-Aids--topped $5 billion last year. Will Diego be the next big thing in kiddie cool? Nickelodeon hopes it runs in the family...