Word: bandwagoners
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...Beauty Bandwagon. Looking for an advertising campaign with special appeal to men, Spang gambled on radio sponsorship of the World Series in 1939, sold so many razors the rest of the year that he committed Gillette to the sponsorship of a Cavalcade of Sports-football bowl games, weekly fights, and racing's Triple Crown. During World War II, Spang sold the Pentagon on Gillette as the standard G.I. razor, came out of the war with 16 million permanent customers. With the domestic market nearly saturated, Gillette overhauled its overseas operations (which today account for 50% of the company...
...German cultural exchange program wouldn't help renew Poland's ties with the West East Europe is in intellectual ferment, and Kennedy could make better use of America's Polish currency in such an exchange than he could trying to jump on Gomulka's Five-Year Plan bandwagon...
...buck a trend, Japan's electioneering politicians have unanimously jumped on the Kennedy bandwagon. The week of Kennedy's victory, Japan's incumbent Premier Hayato Ikeda staged a TV debate, frankly modeled on the Nixon-Kennedy debates, with his two opponents. Socialist Saburo Eda and Democratic Socialist Suehiro Nishio. Convinced that it was the New Frontier that had won for Kennedy. Ikeda promised: "My Liberal-Democratic Party will have precisely such a New Frontier program in Japan." In response. Socialist Eda insisted that it was he, not Ikeda, who was just like Kennedy -"flexible and progressive...
Ohio's rotund Democratic Governor Mike Di Salle was hauled aboard the Kennedy bandwagon only at political gun point (TIME, Jan. 18), but once there, he appointed himself the architect of the Kennedy campaign in his state, freely predicted a massive Kennedy sweep. As it turned out, the only Ohio county to perform satisfactorily for Kennedy was industrial Cuyahoga (Cleveland), which is bossed by canny Ray Miller, one of the old-line Democratic county chairmen whose power Di Salle has long been trying to undercut. In the rest of the state, the Republicans, riding Nixon...
...erratic start, on the basis of too-early returns, with their brains predicting a Nixon victory all the way. But by 8:30 p.m. (E.S.T.), NBC's 501 had given the presidency to Kennedy; Univac and IBM 7090 rapidly got on the electronic bandwagon and all three remained in close agreement thereafter though sometimes oscillating wildly; at one point NBC's computer leaped from odds of 333-to-1 for Kennedy down to 6-to-1 for Kennedy, then back to 333-to-1. Eventually the machines seemed an almost human part of the election coverage. Said Brinkley...