Word: bandwidth
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...probably take your access to communications for granted. Your Internet bandwidth charges wind up wrapped up inside your comparatively enormous college housing bill, now that the University policy has changed you probably don’t have outgoing phone service on that presidential-looking red phone in your common room, and your monthly statement for the annoying plastic box you carry around in your pocket that plays Beethoven’s Ninth at inopportune moments in class likely goes to your parents and rarely tops 40 or 50 dollars. The upshot of all this is that you can IM your...
...carry a huge variety of traffic that is, in some cases, much more demanding—consider, for example, that one huge and very lucrative industry has sprung up entirely around the demand (in a particular demographic) for live on-demand streaming video, which requires orders of magnitude more bandwidth than telephony...
...police departments have wireless networks, but they tend to be slow and poky. Slow and poky doesn't cut it in the field. "Before the light changes, I can come up with his driving record," Robertson says. "I do that all the time." The HotZone gives Robertson so much bandwidth, she can even download full-color mug shots in seconds...
...companies like Vivato going to make money by giving away all this access for free? Vivato's technology appealed to Spokane not only because it's hugely powerful but also because it's absurdly inexpensive. You can get a Vivato transmitter for under $10,000, plus maintenance and bandwidth costs. "It's something like the Internet in the mid-'90s," Stalter says. "Remember when everything was free? You put it in, then you ask yourself how you're going to make money." His idea is eventually to flip Spokane's HotZone to a pay service. He will enlist local businesses...
...every city cloud passes the cost along to the consumer. In Austin, Texas, local businesses maintain 84 free wi-fi hot spots networked together, and the companies split the cost between them; in theory, they make the money back by attracting bandwidth-hungry customers. "I like the idea of the technology," Richard Mackinnon, president of the Austin Wireless City Project, says of Spokane's HotZone. "The problem is more with the finances behind it. When you have the Zone, you're reduced to a single player: one big person has to pay for everything. That person is going...