Word: bandwidth
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...Leading the parade, ironically, is Enron, an old energy behemoth that has reinvented itself as a high-tech trading firm dealing in everything from natural gas to Internet bandwidth. In fact, its new 40-story headquarters, designed by Cesar Pelli, will be fronted by a seven-story "podium"--or shorter building--to house what Enron is calling the largest commodities-trading environment in the world...
...Enter 3G, which is set to launch in most of Europe by 2003. Running on a new network standard called the Universal Mobile Telecommunications System, or UMTS, 3G devices will have more bandwidth, which will enable faster data transmission. Not only does UMTS help solve the capacity problem for voice, it will allow "always on" Internet access and, eventually, even video and color graphics through your handset. So for consumers, 3G could be seriously cool...
...expects it could take five years before 3G becomes a serious consumer business. "There's already an existing good alternative: second generation voice plus sms text messaging," Moroney observes. Then there's so-called 2.5G, which transmits data in a similar fashion to UMTS, but with more limited bandwidth. The innovative Japanese operator NTT DoCoMo, meanwhile, has designs on importing its own version of next-generation wireless to Europe. The really fun stuff like video streaming might come first through something called a wireless LAN, a network available in designated areas like cafés and hotels. Just think...
...sure, what Welch and other savvy CEOs are defending is not just any old information-technology spending. Nobody believes anymore, for example, in unlimited demand for fiber-optic cable and switches and bandwidth. And even among makers of efficiency-enhancing software, spending is slowing. Oracle, for example, was predicting 30% growth in earnings this year but revised that to announce that first-quarter growth would be less than 10%. Says Katrina Roche, chief of marketing for i2 Technologies, an e-business software maker based in Dallas: "Nobody is willing to blindly invest in technology the way they were 12 months...
...fiber-optic loop could claim that tune in under a minute. Yet even today only about 6% of U.S. households have cable modems or digital subscriber lines, which carry compressed data over copper wires at broadband speed. But that hasn't stopped carriers from blanketing the country with high-bandwidth networks...