Word: banegas
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...endorsement contracts with a total of 17 brands, from Parker Pens to Pepsi, making his white goatee and neat brown hair common on billboards and TV screens from Jakarta to Johannesburg. And in August, he returned to host a second series of the blockbuster television game show Kaun Banega Crorepati, the Indian version of Who Wants to be a Millionaire? "He's a mythic figure," says Bend it Like Beckham director Gurinder Chadha. Bachchan's friend, Reliance billionaire Anil Ambani, calls him "the biggest star India has ever known...
...Bachchan owes his comeback to two decisions. In debt and with his film projects stagnating, Bachchan agreed to host Kaun Banega Crorepati beginning in 2000. It was a masterstroke. On television Bachchan appeared older and wiser, with a natty beard and banker's suit. And to its delight, India found that the brooding action man of the 1970s was now sophisticated, self-deprecating and witty, exuding comfortable prosperity rather than rebellion?just what was needed at a time when India was dreaming about getting rich. Industrialist Ambani calls Bachchan's new incarnation "the avuncular older citizen who embodies the materialist...
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