Word: bangkok
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...outs. On the other hand, TV viewership is looking positively steroidal. Organizers predict a staggering 4 billion viewers worldwide, up from 3.7 billion in 2000. Four thousand TV crew members and 1,000 cameras will produce an unprecedented 3,900 hours of live coverage for audiences from Birmingham to Bangkok. NBC alone says it expects to air three times more coverage than in Sydney...
...arrival of these investors reflects the reality that football clubs have moved beyond such traditional revenue streams as turnstile-takings, TV rights and corporate sponsorship. Today, clubs such as Manchester United and Arsenal are global brands, whose shirts are as likely to occur on the streets of Beijing and Bangkok as they are to be seen in the refugee camps of Gaza and the alleways of East Baghdad. With millions of fans around the world tuning in via satellite to every game, the possibilities for merchandizing are suddenly endless. Where once, Manchester United may have hoped to sell around...
...team of General Franco (Madrid) clashing with the irrepressibly rebellious and republican Catalans (Barcelona), but that encoded history which enflames the home crowd's passions means nothing to consumers who might buy either team's shirt at a mall in San Diego or a sports store in Bangkok. The challenge of redefining the terms of identity with a soccer team - an inherently tribal phenomenon in most of the soccer playing world - remains one of the key challenges facing soccer as a business in the era of globalization...
...years, international health experts have pointed to Thailand as a rare success story in the global battle to contain the AIDS epidemic. The situation looked grim for the country in the 1980s, when doctors reported that sex workers in Bangkok's famous red-light district were beginning to test HIV positive. There were dire predictions that the virus would spread rapidly through the population, infecting as many as 4 million of the country's 65 million people...
...scientists and activists from around the world gather this week in Bangkok for the 15th international AIDS conference, two new reports from the U.N. warn that Thailand's triumph may be in jeopardy. While Thai men are no longer visiting brothels in the numbers they once did, there has been an increase in extra-marital affairs and casual sex, and condom use has fallen dramatically. Meanwhile, HIV infection rates have spiked among young people, pregnant women and intravenous-drug users...