Word: bankes
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...avoiding foreclosure - the avoidance of legal costs, boarding-up and lawn-mowing fees, sharply discounted resale values - but the p.r. dividends as well. That may be especially true for companies like the San Francisco-based Wells Fargo. Though it didn't indulge in as much subprime lending as other banks, it is being sued by the city of Baltimore for allegedly using predatory lending practices in predominantly African-American neighborhoods that have since seen inordinately high foreclosure rates. (Wells Fargo denies the accusation, and has asked a judge to dismiss the suit.) Countrywide Financial (now merged with Bank of America...
...Scarface Lives Among Us:" Tucker chronicles more than a dozen major news stories and pop-culture events that have revived the Scarface brand since 2006. One story details how a 24-year-old Indiana man robbed a bank while wearing a Scarface T shirt. A 2007 feature comments on the popularity of Scarface posters among teenagers ("every self-respecting guy needs a Scarface poster in his room"). And then there's the Scarface ringtone: By mid-2007, more than 2 million people had downloaded the "Say hello to my little friend!" audio file for their cell phone...
...spot's way begs the question: Can an ad campaign be considered successful even if it's noticed for the wrong reasons? Toyota, as well as some marketing experts, thinks so. The Japanese carmaker is laughing off the criticism - and it may be laughing all the way to the bank. According to the company, the campaign is sending viewers to its showrooms in a dismal economic environment. "Business stinks," says Toyota marketing spokesman Joe Tetherow. The company's U.S. sales dropped 23% in October. "Our goal with the ad is to generate floor traffic, and it's doing just that...
...quarter despite having burned through $7.7 billion in that period - half of which was tied to halting the production of F Series pickups because of slow sales. The company recently introduced a new version. Ford Credit, the company's finance arm, remains profitable because, unlike GM's 49%-owned bank, GMAC, it doesn't have a subprime mortgage business. On top of that, Ford can still draw on credit lines totaling $10.1 billion. "We are doing everything we can to create a relevant company for the long term," Mulally told the committee...
...After college, he worked at Mellon Bank in Pittsburgh, where he learned about computing technology. He quit after a few years and moved to Dallas in 1982, where he eventually started a consulting and computer company that he sold for $6 million in 1990. After the sale, Cuban moved to Los Angeles and played roles in several small movies. (He later appeared in several episodes of Walker, Texas Ranger...