Word: banknorthã
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...arena’s long-lost ancestor is half-hearted and feeble. “Garden” doesn’t exactly conjure up images of gracefully flowing industrial lines, unadorned steel exteriors, and distinctly 90s-era architecture. But then again, the words “TD Banknorth?? don’t really conjure up anything at all. At least “FleetCenter” sounded streamlined and quick. TD Banknorth draws a blank for pretty much everyone, except for those who know that “TD” stands for Toronto Dominion. They might...
...sure, the decision to plop “garden” down after the “flowing” syllables of “TD Banknorth?? was neither hasty nor lighthearted. It was stupid. If TD Banknorth was looking to inspire brand loyalty, it should have re-renamed the arena Boston Garden and then, in the tradition of most halftime shows these days, added a little, semi-noticeable blurb underneath saying “Presented by TD Banknorth.” Exactly why the company thought elongating an arena name to epic lengths would endear goodwill among...
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