Word: bannering
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...hundred out-of-state volunteers answered a similar call from Al Gore, banging on Iowa doors for the Vice President last week after being summoned through the Internet. Conservative firebrand Alan Keyes beckoned followers from an audio Web banner. "You want conscience back in America? Put principle back in our lives," he blared from the computer speakers of targeted Iowa and New Hampshire Net surfers. On the campaign bus in Des Moines, an aide for publishing tycoon Steve Forbes beamed a Web-page update from a wireless keyboard the size of an Altoids box. And last week journalists couldn...
...about $1,000 and takes just a few days. The service provides its clients with survey templates on which to build an online questionnaire; they can choose respondents from 25 demographic groups, decide on a sample size and price, and pay by credit card. InsightExpress then attracts respondents through banner ads posted on appropriate websites. Within a day or two, everyone will have replied, allowing the clients to download the data--all nicely tabulated and graphically presented...
...Zoomerang, also offer online services for gathering information, but only InsightExpress has access to a vast universe of respondents. Its parent, NFO Worldwide, based in Greenwich, Conn., provides a ready-made panel of 700,000 people profiled to represent the general U.S. population. InsightExpress' partner, Engage Technologies, delivers banner ads to specific groups among 35 million Internet users...
...mail serialization of his latest work, Naomi, a "haunted love story." Four thousand people signed up to receive free weekly chapters last summer. Clegg plans another e-mail serial in June. The money Dorchester kicked into the project went to designing a Doug Clegg website and some banner ads, so e-Naomi was not a moneymaker for the author. The real payoff, Clegg says, was "connecting with readers in a personal way." He invited readers to give him feedback via e-mail and discussion lists, and hundreds...
Think of it. Corporations spend millions on analysts, consultants, and trend spotters to get a peek at the future of technology. We at TIME Digital give you our predictions for free (er, don't forget to glance at that banner ad at the top of the page...